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2008-11-07T00:17:00.000-08:00

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Six Basic Steps To Writing A GREAT Sales Letter

2008-10-01T04:44:00.000-07:00

Have you ever been reading an ad and before you get to the end you are so convinced that you are going to buy the product even though you don't fully know what it is about? The ad has been so effective that you been persuaded immediately to buy the product. Wouldn't you want to have the same power for your e-book?

A killer sales letter is absolutely essential for promoting your e-book. But how do you do it if you feel you don't have the necessary skills?

Six Steps for Writing a GREAT Sales Letter

1. Before starting your sales letter, try to determine your target audience. Who will be interested in your e-book? You should admit, hard as it may seem, that not everyone will be interested in your ebook.

Understanding your target audience will help make your letter much more effective. This will really help you write your Sales Letter as if you were talking directly to them. This is an important advantage.

2. How is your product different to your competitors? Make your difference your selling point. Try to convince your audience that your product offers benefits that others don't. If you can do that then there is a huge possibility that you could make a sale.

3. Your audience needs to believe in you. There are many scams and a lot of poor information in the market - so tell your audience why they should believe you above others. Back up your claims with hard data and statistics - this will add credibility to your Sales Letter. You must prove that what you are saying is true even to the most sceptical of people.

4. Don't forget any benefits you can offer - they are all important as what is important to one person may not be what is important to the next. Also, you want to appeal to the widest possible sector of your audience.

Once you have identified your target market, try to determine any issues and concerns that your audience might have about your product. A simple list of concerns and issues will help you articulate how your product might address them. Benefits are important but 'targeted' benefits that address actual problems are even better.

5. When you have finished your letter re-read it and try to put yourself in the shoes of the reader. This is easier said than done but can be a very powerful way of determining how effective your letter might be. Would you say 'yes' to the offer you have.

By doing this you might find a loophole in your letter that could mean your potential customer could possibly say 'no'. Then you can address this and turn it into a 'yes' - sometimes by simply changing the way an issue is articulated in your letter. This sort of analysis can make all the difference in terms of profits and turn your ordinary letter into a killer sales letter.

6. Finally, you must have an immediate call to action. This is absolutely essential. Your audience should be given a reason to buy from you NOW.

You can't just say 'buy now'. This would not be very effective. Give your audience a good and realistic reason for them to take action. Perhaps a special discount or other 'one-off' bonuses for a limited time can help close the sale. Telling your audience that your offer is only for a limited time or print run and will not be offered elsewhere is a good reason. Above all, keep you reason to take action realistic and don't assume that you can simply talk them into it.

These basic steps will help get you started. Don't expect to get it perfectly right first time but practice makes perfect and you will surely see the results over time with your GREAT Sales Letter.

For More Information On Writing A Great Sales Letter Click Here